Only the Google Ads issues that need you today.
Odak Ads reads each Google Ads account and lists the few things worth your time, most important first, each in one plain sentence with one action. Recommendations never change anything on their own.
7 days free · No card required · Included in every plan
Screenshot of a project overview in Odak, with its built-in sample data.
How it works
01What Odak checks
Budget pace against your monthly target, money spent on searches that bring nothing, conversion tracking that is missing or has gone quiet, campaigns that are not serving, ads that are not approved, impressions lost to budget or ad rank, and sudden jumps in cost per conversion or price per click.
Every campaign is judged by its own goal: conversions where you track them, clicks where you don’t.
02Most important first, then quiet
Critical findings come first, then warnings, then notes. Each one says what happened, why it matters and what to do about it. When nothing needs you, Odak says so instead of filling the screen.
03One action, and you decide
Each recommendation leads straight to its fix: raise a budget, review the searches, set a max CPC. Nothing is sent to Google Ads until you confirm it, and anything you change can be undone from History.
Odak has no automatic rules. It never changes an ad account by itself.
04A score for every campaign
Each campaign gets a score from 0 to 100, built from cost, click rate, conversion rate, volume, reach and health, and weighted by the campaign’s goal. The weak parts come with a short tip.
Recommendations at a glance
| What is checked | Budget pace and monthly target · wasted search spend · missing or silent conversion tracking · campaigns not serving · disapproved ads · impressions lost to budget or rank · cost per conversion, click price and click changes |
|---|---|
| Order | Critical, then warnings, then notes; one action each |
| Judged by | Each campaign’s goal: conversions where tracked, clicks otherwise |
| Automatic changes | None · every change is yours and needs your click |
| Plans | Every plan · Pricing |
| Ad platforms | Google Ads · Meta and other platforms later |
Recommendation questions
Will Odak change my campaigns automatically?
No. Recommendations only suggest. Budget and bid changes ask first and show the old and the new value, and every change can be undone from History.
Are these Google’s own recommendations?
No. Odak runs its own checks on your account’s data, looking for what costs you money or hides results, such as searches with no conversions or tracking that has gone quiet. It shows only the ones that matter today.
What if nothing needs my attention?
Then Odak says “All on track. Nothing needs you today.” You can still open any project, but nothing is made up to fill the screen.
Does it work without conversion tracking?
Yes. Without conversion tracking every campaign is judged by clicks, and Odak tells you tracking is missing. A campaign that bids for conversions without tracking is flagged as critical.
Related
Multi-account view
Every Google Ads account on one screen, the ones that need you first.
Read moreFeatureSafe changes
Confirm before money moves, undo any change, a history anyone can read.
Read moreGuideHow to Find Wasted Spend in Google Ads
A search terms audit in six steps: what counts as waste, where to find it and how to stop paying for it.
Read the guideSee what needs you, in the next five minutes.
Start your free trial and read the sample project’s recommendations before you connect anything.
7 days free · No card required